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The first known pocket watch was created in 15th century Switzerland. A rarity at the time, pocket watches became a symbol of money and status. Over the years, watches became a symbol of class, sophistication, and culture. Often fitting the role of a family heirloom – the right watch is a status symbol.

Now, in the 21st century, smartwatches are the new fad. They monitor your heart rate, track your fitness goals, connect you with voice assistants, handle phone calls, and allow you to access your favourite apps.

Luxe horological brands and Swiss pioneers have been working to bridge exquisite watchmaking craftsmanship with the perpetual advancement in technology, to make your classic timepiece a loyal lifestyle ally.

Here’s our list of these premier smart novelties that are a mix of aesthetic tech and classical timekeeping to meet your luxury and fitness needs.


"A technologically advanced timepiece that adheres to the Swiss watchmaking codes."

Beautifully finished, this timepiece features Montblanc’s signature oversized crown and classic mechanical dial with a 1.28-inch AMOLED screen inside a 43.5mm case.

The first luxury watch with cellular connectivity, the Montblanc Summit 2 Plus is the finest travel companion. Powered by Google’s Wear OS and a Qualcomm Snapdragon Wear 3100 processor, the smartwatch has a good battery life and an integrated microphone and speaker. 

The watch features an outdoor toolbox blessed with Speedometer, Altimeter, Barometer, Compass and GPS. The Montblanc Travel Info app provides relevant local traveller information and a voice-activated translator that gives its users direct translations from a multitude of languages directly to the watch’s display. A smart virtual fitness assistant on the device recommends personalized exercises and automatically adjusts to the user’s physical needs.

Inspired by the design codes of the Montblanc 1858 collection, this iteration of Summit watches also offers several design expressions with its built-in watch face configurator.  It is available in different case finishes – black DLC steel, stainless steel, rose gold coloured and bronze coloured steel  with a variety of interchangeable strap options.

Montblanc Summit 2+ is a complete and compelling smartwatch.



“Chic and contemporary classicism for those who appreciate sophisticated timepieces with a refined look.”

Maker of the first true “hybrid” timepiece, Frederique Constant has been a champion of hybrid solutions for its smartwatches. 

The Vitality has a refined classical watch dial beaming with Roman numerals and hand-polished hour and minute hands. Pressing the crown reveals its customizable digital display on the lower half that allows the user to access its various “smart” functionalities.

The smartwatch is equipped with Philips Wearable Sensing so that records pulse directly from the wrist roughly every minute for greater accuracy. This new built-in sensor also provides information on physical activity and training performance. 

The watch connects to the Frederique Constant Smartwatch App (available for iOS and Android) and all its functionalities can be configured directly via the application. It provides access to information like the heart rate, the activity tracker, a second time zone and even the last five messages from selected apps, among other things. The user can choose to display all or select functions on the timepiece. 

There are four 36 mm variants for women and four 42mm variants for men. 



“A fusion of innovation and heritage”

Furthering a collaboration that started in 2015, Apple Watch Hermès Series 6 is a fusion of innovation and heritage which perfectly combines the two iconic brands: Apple's technological expertise and Hermès' watchmaking craftsmanship.

The new S6 system-in-package is based on the A13 Bionic processor and optimized for the Apple Watch. With around 20% improved speed than its previous counterparts, the watch allows access to notifications, Control Center, or tap on complications without fully waking the screen.

Apple continues to revolutionize wellness with innovative features on health metrics, sensors, design, style like the blood oxygen monitor, altimeter, and sleep tracker.

This series is also debuting Apple’s new feature called Family Setup: it allows parents to set up and manage Apple Watches for their kids (without iPhones of their own). Parents can control who the child can message or call from the watch, set up location alerts and do not disturb modes for school time. 

Each Hermès Apple Watch comes with exclusive and elegant Hermès watch faces that aren't available with the regular Series 6 connecting the device back to timeless aesthetic of Hermès.  The watch features a new palette of bright tones for the single tour straps as well like piment, orange, ambre, bambou, navy and anémone. 



 “These are beautifully designed smartwatches enhanced with Google’s cutting-edge technology.”

Innovating for over a century, Movado bestows one the best smartwatches for those loyal to Google.

Suitable for a variety of occasions and events, this tech-timepiece bears the hallmarks of a classic watch whilst packing touch-screen technology into an elegant circular case. It comes to life on a stunning AMOLED screen, which delivers hundreds of customisable dial variations.

Furnished with Qualcomm Snapdragon Wear 3100 chip, Bluetooth and WiFi connectivity Google’s Wear OS, Movado Connect meets all your needs. The smartwatch features Google Pay, Google Assistant, Google Play and Google Fit. You can read texts and emails, use the built-in microphone for voice commands, view phone calls, play music, and receive various notifications. You can track your fitness goals, monitor heart rate, time yourself, count steps, and personalise your cardio program. 

It comes in both 40 and 42mm cases with 25 different styles with interchangeable straps, for both men and women.



“The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches”


Known for its luxury mechanical watches, Tag Heuer is one of the market leaders in the industry. The company is now embracing smartwatches as well.

Tag Heuer Connected 3rd generation is styled after the brand's iconic mechanical chronographs and stands apart for its refined finish, with faceted lugs and polished details. The watch also features an interchangeable bracelet system that allows wearers to switch between a range of straps in black rubber or a steel bracelet with a folding buckle.

Based on the Qualcomm Snapdragon Wear 3100 processor and powered by Wear OS by Google (compatible with iOS as well), the watch is a performance-enhancing device. It features the TAG Heuer Sports app with built-in GPS and heart-rate monitor, splits displayed in real-time for golf, running, cycling, walking, fitness and other sport-related sessions.

Like virtually all smartwatches, it has e-mail and message notifications, Google Pay, music controls, weather, maps and a wide selection of apps including Google Assistant and Google Translate.



“Full of sophistication and advanced technology, this piece fits in perfectly with Hublot's watchmaking tradition.

Hublot Big Bang E, with its distinctive bold chunky design, is as premium as it can get. It embodies a scratchproof sapphire crystal, which doubles as a touchscreen. The water-resistant watch has a rotary crown with integrated pusher activates the electronic controls and features Hublot’s patented One-Click system for easy band interchangeability.

Its 30.8mm AMOLED display is powered by Qualcomm Snapdragon Wear 3100 and runs on Google’s Wear OS. In addition to having access to notifications, music controls and navigation essentials, this watch also has a perpetual calendar with precise moon phase display and GMT complication.


The watch comes with Hublot designed watch faces, along with a 24-hour dynamic watch face designed by artist Marc Ferrero, which changes colours and design every three hours. Every full hour is marked by an animation that appears for five seconds.

This watch truly is an art of fusion.


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